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The turkey illusion is the tendency to assume that a trend will continue without expecting sudden breaks or reversals.
A Scene Worth Recognising
A product team reviews the features that made their last three launches successful and sets out to replicate every pattern they find. The review is thorough — but it only covers the launches that went well. The four features that appeared in failed launches and were quietly removed do not make it into the analysis. What drives the next roadmap is shaped by Turkey illusion.
What it means and how it works
This bias arises from reliance on inductive reasoning and the heuristic that recent patterns are indicative of future outcomes, leading to insufficient consideration of structural shifts or rare events.
The term originates from the analogy of a turkey that, being fed every day, comes to expect continued feeding and is surprised when the trend abruptly ends (e.g., at Thanksgiving). In cognitive psychology, it describes a bias where individuals extrapolate recent continuity into the future, underweighting the possibility of abrupt changes.
Why it matters
Understanding the turkey illusion helps explain failures in forecasting across domains such as finance, climate science, and public policy, where assuming continuity can lead to inadequate preparation for disruptive events.
The verified research on this pattern supports the following:
- The turkey illusion refers to the tendency to assume that a trend will continue without sudden breaks.
Common misunderstandings
Misunderstanding 1: Some confuse the turkey illusion with simple optimism bias; however, it specifically concerns expectation of trend continuity rather than general positive outlook. Others mistakenly view it as a statistical error, whereas it is a cognitive heuristic.
Sources
- Niroula, Rishab. REV 2.0 Topic Catalog. Hello to Halo.
- Kahneman, Daniel. Thinking, Fast and Slow. Farrar, Straus and Giroux, 2011.
- Gilovich, Thomas. How We Know What Isn't So. Free Press, 1991.
- Shermer, Michael. The Believing Brain. Times Books, 2011.
The next time this pattern surfaces, the move is not to fight it — it is to notice it. Naming Turkey illusion creates a moment of pause before the decision. That moment is usually enough.
